Digital transformation, a process driven by the exponential growth of computing power as inMoore's Law and the rapid development of artificial intelligence (AI), is forcing companies andorganisations worldwide to fundamentally rethink their strategies and ways of operating. In thiscontext of continuously increasing speed the concept of VUCA - Volatility, Uncertainty,Complexity, and Ambiguity - plays an essential role. It represents both a challenge and anopportunity, with storytelling acting as an essential part to navigate through the transformationjourney.