In today’s digital age, where data reigns supreme as a vital asset across industries, the importance of a stable data governance framework can not be overstated. Data fuels strategic decision-making and enhances customer experiences, making its management, protection, and utilization absolutely necessary. Enter data governance—a guiding framework that ensures responsible data stewardship within organizations.

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Digital transformation, a process driven by the exponential growth of computing power as inMoore's Law and the rapid development of artificial intelligence (AI), is forcing companies andorganisations worldwide to fundamentally rethink their strategies and ways of operating. In thiscontext of continuously increasing speed the concept of VUCA - Volatility, Uncertainty,Complexity, and Ambiguity - plays an essential role. It represents both a challenge and anopportunity, with storytelling acting as an essential part to navigate through the transformationjourney.

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In the realm of digital transformation, the spotlight often shines on innovative technologies and tools. However, even the most sophisticated tech stack is rendered ineffective without a clear and purposeful strategy. The process of creating a strategic roadmap – one that aligns with the company's vision, goals, and challenges – is paramount. This article takes a closer look at the importance of a well-defined strategy and offers insights on establishing a vision that paves the way for a successful digital transformation journey.

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