Generative AI applications (like content creation, image generation, or creative tools) have attracted much attention and the limelight in the broad public. From that personal experience, business executives feel the pressure to finally “get active” with AI in their companies as well. What they see, read, and hear in public and have tried out personally at home is the frame of reference for their briefings. But while in certain specific industries, generative AI is already changing the game (think movie-making or other industries producing creative output), in 99% of all businesses today, the much broader utility of AI applications still lies in automating processes and enhancing decision-making through intelligent, data-driven insights, and not in generative AI. That might not be perceived as sexy, but it is super important for competitiveness and definitely much better for the numbers. Here's, in very short, where the use of Artificial Intelligence will actually still make the biggest positive impact on most businesses today and why:
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