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Most client engagements start with the Digital Maturity Diagnostics. Here, we evaluate the current digital capabilities of an organization, spotting opportunities and easily actionable steps. We analyze the business's present digital maturity, outline its potential for the future, and offer a detailed, prioritized plan to bridge the two – all in a pragmatic, transparent, holistic, and modular manner.
As automation gains traction, digital marketing landscapes are undergoing seismic transformations. Historically, advertisers leaned on external agencies to manage campaigns. Today, however, the allure of easily accessible technological tools has prompted many to bring these operations in-house. While this transition might seem straightforward, the practical complexities of integrating diverse tools often become evident. Amidst this, the demand for consultancy rises, paving the way for an influx of IT consultancies. This begs the question: Will these new entrants eclipse the longstanding media agencies?
In today's hyper-connected, data-driven world, businesses are constantly seeking ways to better understand their customers, deliver personalized experiences, and drive meaningful interactions. As third-party cookies fade away and regulations like GDPR emphasize user privacy, the push towards 1st party data strategy is more crucial than ever. If you're looking to harness the power of this data and create a robust strategy, here's an essential guide for you.
Hamburg, Germany: In the dynamic world of digital transformation, two leading industry experts are embarking on a new chapter. Former CDO and Unilever board member Harald Melwisch, along with former Artefact Germany CEO and Deloitte Manager Hannes Weissensteiner, have joined forces to establish TMRWAssembly – a high-class boutique consultancy that elevates strategic and digital consulting to a new level.
In the digital age, businesses are rapidly evolving to stay ahead of competition and meet consumer demands. The key catalyst behind this evolution is digital transformation – the incorporation of digital technologies into every facet of a business. This shift brings about fundamental changes, revolutionizing how companies operate and deliver value to their clientele. Yet, as promising as it sounds, digital transformation is fraught with challenges. Let's delve into the top five challenges that organizations grapple with on their digital journey.
In the realm of digital transformation, the spotlight often shines on innovative technologies and tools. However, even the most sophisticated tech stack is rendered ineffective without a clear and purposeful strategy. The process of creating a strategic roadmap – one that aligns with the company's vision, goals, and challenges – is paramount. This article takes a closer look at the importance of a well-defined strategy and offers insights on establishing a vision that paves the way for a successful digital transformation journey.
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Digital transformation, a process driven by the exponential growth of computing power as inMoore's Law and the rapid development of artificial intelligence (AI), is forcing companies andorganisations worldwide to fundamentally rethink their strategies and ways of operating. In thiscontext of continuously increasing speed the concept of VUCA - Volatility, Uncertainty,Complexity, and Ambiguity - plays an essential role. It represents both a challenge and anopportunity, with storytelling acting as an essential part to navigate through the transformationjourney.
