Digital Maturity Diagnostics: The Business Health Check for Brands

Most client engagements start with the Digital Maturity Diagnostics. Here, we evaluate the current digital capabilities of an organization, spotting opportunities and easily actionable steps. We analyze the business's present digital maturity, outline its potential for the future, and offer a detailed, prioritized plan to bridge the two – all in a pragmatic, transparent, holistic, and modular manner.

Our TMRW READINESS FRAMEWORK ensures that, on average, we deliver a complete assessment and action plan within just 4 weeks, dependent on the size and intricacy of the organization.

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Our diagnostic approach encompasses five key areas:

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Strategy & Culture

Alignment of digital marketing/commerce strategy with business objectives.
Definition of campaign objectives within an overarching framework.
Efforts to foster a unified digital culture.
Presence of broader digital transformation projects.

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Organization

Availability of necessary skills and talent.
Extent of activities managed by external partners.
Measures and methods for upskilling.
Efficiency of horizontal processes and inter-departmental collaboration.

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Digital Go-to-Market

Channels used throughout the customer journey.
Personalization of content and offers.
Collection and utilization of customer data.
Analytics and reporting capabilities.
Methods of data storage, merging, and compliance with legal requirements.

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Tech & Tools

Ability of tools to track campaigns in detail.
Automation levels of marketing campaigns and e-commerce operations.
Appropriateness and potential maximization of the tools in use.
Necessity for new IT interfaces and API's.

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Operating Model

Clarity of roles and responsibilities.
Presence of organizational silos that impede agile data-driven operations.
Documentation of processes and templates (e.g., taxonomies) for digital initiatives.

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The assessment process, while thorough, is streamlined into four steps:

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Interviews & Desk Research: Kick-off with stakeholder interviews and analysis of existing documentation.
Status Quo Documentation: Map out the current state to highlight successes and areas of improvement.
Action Recommendations & Opportunities: Craft a segmented list of short, medium, and long-term actions.
Implementation Modules & Prioritization: Organize recommendations into modular tasks and rank them by effort, impact, duration, and cost

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In essence, a Digital Maturity Diagnostics mirrors a physician's approach – conducting an initial assessment based on present conditions and past records. In the business realm, we're often eager to dive into action, overlooking the necessity for thorough examination first. Although many of our clients approach us with specific strategic or implementation challenges, they swiftly recognize the importance of understanding their current position and the true opportunities at hand.

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