What We Did

Background‍

Our client, a global consumer goods leader with a billion-euro turnover in Germany, sought to enhance its digital capabilities to maintain a competitive edge. Despite an extremely strong marketing & sales muscle in traditional fields such as TV advertising, trade relationships and POS optimization, their digital maturity was still in its early stages. ‍

The Problem‍

Although the company excelled in traditional marketing and sales channels, its digital transformation was hindered by several key challenges:

• A lack of a clear digital vision and operational roadmap slowed progress. Digital transformation efforts were not co-ordinated internally and leadership support for digital initiatives was inconsistent.
• While having an adequate global tech stack, the company had a rudimentary approach to assessing and integrating digital solutions locally and its digital and AI initiatives were spread among many unconnected projects without a red thread.
• While some exploration into big data and analytics had begun, there was no data strategy and no clear roadmap for data governance or leveraging partnerships for data-driven insights
• Digital consumer journey mapping was missing, AI-driven consumer support tools were not in place and digital marketing strategies lacked consistency, scale and a 
• Horizontal digital integration across business processes was minimal, and automation between go-to-market platforms and back-office operations was lacking.
• There was no structured approach to identifying skill gaps, upskilling employees or fostering digital collaboration across departments.
  
  

Our Assessment‍

TMRW Assembly conducted an in-depth diagnostic of the company’s digital landscape, uncovering critical gaps and opportunities.
Key insights included:

• The need for a compelling, straightforward digital vision and roadmap to drive alignment.
• The importance of a well-funded, centralized digital transformation program and organization.
• The requirement for an integrated data strategy to unlock new business insights and efficiencies.
• The necessity of a structured approach to digital upskilling, automation, and process optimization.

The Solution‍

With these findings, we implemented a structured, phased approach to digital transformation, focusing on key areas:

1. Strategic Direction & Leadership:

• Defined a clear, actionable digital vision tailored to the German market.
• Developed a digital transformation roadmap to guide structured execution.
• Recommended an ongoing digital communication strategy to drive engagement.
• Designed g a central digital transformation department with clear accountability.
• Established a governance framework to embed digital transformation activities in overall company strategy 

2. Technology & Data Integration:

• Conducted an assessment of current data infrastructure and capabilities.
• Developed a scalable data architecture to integrate 1st, 2nd, and 3rd party data sources.
• Prepared a data governance framework with privacy-first tech and processes, including Privacy Impact Assessments (PIAs).

3. Organizational Capability & Upskilling:

• Recommended a digital literacy training program to foster broad understanding and inclusion.
• Prepared a training roadmap to identify future digital skills and roles, creating a targeted training and recruitment strategy.

4. Digital Go-To-Market Enhancement:

• Consolidating disbursed digital initiatives into a streamlined program.
• Assessed and prioritized all existing digital and AI use cases for further deployment for selected initiatives
• Proposing a consistent funding and gatekeeping process for future project management

Outcome:‍

By implementing these measures, the company has significantly advanced its digital transformation journey. With a clearly defined vision, enhanced data capabilities, structured governance, and a workforce equipped with the right skills, the company is now positioned for sustained digital growth and competitive advantage.

‍