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Hamburg, Germany: In the dynamic world of digital transformation, two leading industry experts are embarking on a new chapter. Former CDO and Unilever board member Harald Melwisch, along with former Artefact Germany CEO and Deloitte Manager Hannes Weissensteiner, have joined forces to establish TMRWAssembly – a high-class boutique consultancy that elevates strategic and digital consulting to a new level.

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In today's hyper-connected, data-driven world, businesses are constantly seeking ways to better understand their customers, deliver personalized experiences, and drive meaningful interactions. As third-party cookies fade away and regulations like GDPR emphasize user privacy, the push towards 1st party data strategy is more crucial than ever. If you're looking to harness the power of this data and create a robust strategy, here's an essential guide for you.

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As automation gains traction, digital marketing landscapes are undergoing seismic transformations. Historically, advertisers leaned on external agencies to manage campaigns. Today, however, the allure of easily accessible technological tools has prompted many to bring these operations in-house. While this transition might seem straightforward, the practical complexities of integrating diverse tools often become evident. Amidst this, the demand for consultancy rises, paving the way for an influx of IT consultancies. This begs the question: Will these new entrants eclipse the longstanding media agencies?

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