Navigating the Digital Frontier

Revolutionize your business with our next-generation services
Goes to about us

At TMRW Assembly, we offer a range of expert consulting services designed to help our clients achieve their business goals and stay ahead of the competition. Our team of experienced consultants works closely with our clients to develop tailored solutions that meet their unique needs and deliver real results. Here are some of the key services we offer:

our Services

Digital maturity diagnostics

Assess your status quo and fast track your organization's digital capabilities by identifying opportunities and low hanging fruits.

competencies
Evaluate your current digital infrastructure, your digital marketing and selling processes, your organizational setup and your talent.
Identify gaps and opportunities for leveraging technology, data, and AI to optimize the status-quo.
Develop a comprehensive digital roadmap tailored to your organizational needs.
Provide actionable recommendations to enhance digital literacy and foster a culture of innovation.
Enable your organization to adapt to new processe, new technologies and new business models and thrive in the rapidly evolving digital landscape.
Process
1
Assessment: Used TMRW READINESS FRAMEWORK to map the brand's digital landscape and needs.
2
Strategy: Established a framework aligning digital efforts with brand objectives.
3
Restructuring: Adjusted the organization to support digital growth and agility.
4
Tech & Marketing: Enhanced tools and revamped data-driven processes.
5
E-commerce: Developed a focused online sales and DTC strategy.
Example

Digital enablement of FMCG Player with category leading brand.

With a rich heritage spanning over 150 years and a range of products found in virtually every household in Germany, this iconic brand and FMCG (Fast-Moving Consumer Goods) manufacturer sought support from TMRWAssembly to facilitate their holistic digital transformation efforts. Recognizing the need to adapt to the rapidly evolving digital landscape, the company turned to TMRWAssembly for guidance and expertise.

View case study

If you're in need of understanding your actual digital capabilities contact us for our Digtial Maturity Diagnostic with the TMRW Readiness Framework.

Digital and data strategies

Develop a robust Digital and Data Strategy that aligns with your business goals, drives growth, and maximizes the value of your existing and future digital assets.

competencies
Define a clear vision and transformation roadmap for leveraging digital technologies to achieve your business objectives.
Identify and prioritize digital initiatives that align with your target market and competitive landscape.
Develop data-driven insights to optimize customer-experience, marketing strategies and operational efficiency.
Design and implement effective data governance and privacy frameworks.
Enable agile decision-making and continuous improvement through data analytics and insights.
Process
1
Data and Tech Assessement
2
Fit/Gap Roadmap
3
Use-Case Development
4
Use-Case Implementation Roadmap
5
Consent and Privacy Strategy
Example

Digital Transformation and Data Strategy Development for Industry front-runner

Our client, a prestigious entity in the competitive fragrance market, partnered with TMRWAssembly to reinforce its market stance...

View case study

As the era of cookies fades, a well-articulated data strategy and robust data governance become pivotal for success. Let's discuss how you can excel in this new landscape.

Data-marketing consulting

Leverage data-driven marketing strategies to enhance customer engagement, drive growth, and maximize ROI

competencies
Develop a customer-centric approach by harnessing data to understand customer behaviors, preferences, and needs.
Design targeted marketing campaigns and personalized experiences based on data-driven insights and behavioural based personae.
Optimize marketing spend by identifying high-value customer segments and optimizing acquisition and retention strategies.
Optimize marketing spend by identifying high-value customer segments and optimizing acquisition and retention strategies along intelligent and optimized consumer journeys.
Enable data-driven decision-making by providing actionable insights and recommendations.
Process
1
Discovery & Audit: Understand the current state of the client's data, tools, and processes.
2
Strategy Formulation: Develop a tailored data-driven marketing strategy
3
Implementation & Integration: Put the strategy into action
4
Execution & Activation: Launch data-driven marketing campaigns and initiatives.
5
Review & Optimization: Continuously refine the strategy based on performance data.
Example

Digital enablement of FMCG Player with category leading brand.

With a rich heritage spanning over 150 years and a range of products found in virtually every household in Germany, this iconic brand and FMCG (Fast-Moving Consumer Goods) manufacturer sought support from TMRWAssembly to facilitate their holistic digital transformation efforts. Recognizing the need to adapt to the rapidly evolving digital landscape, the company turned to TMRWAssembly for guidance and expertise.

View case study

If you're in need of interim management to help your business bridge the gap during a period of transition, contact us to learn more about our process and how we can help.

Digital venture-building

Partner with us to ideate, develop, and launch digital ventures that disrupt industries and drive innovation.

competencies
Collaborate on ideation and concept development to identify market opportunities and unique value propositions.
Provide end-to-end venture building services, from strategy and design to development and launch.
Leverage emerging technologies and agile methodologies to create scalable and sustainable business value.
Help create set-up and infrastructure for internal incubator and corporate venture units.
Offer ongoing support and guidance throughout the venture lifecycle, from MVP development to scaling and growth.
Process
1
Multi-Year Assortment and Portfolio Roadmap
2
Channel Strategy and Roll-Out Roadmap
3
Communication Strategy
4
Data Marketing Strategy
5
E-Commerce Roadmap
Example

Building a new Digital Brand: Turning a sub-culture brand into a 200mio € Lifestyle-business

Being successful in the wholesale business in Germany and Europe for many years the charismatic owner decided to launch his own brand in the food & beverages arena. The brand was not meant to be a classic DOB but a lifestyle brand catering towards a very sharp and vibrant but until then
neglected target group in the FMCG space.

View case study

If you want to build a digital consumer facing brand reach out to our experts.

New (Digital) Consumer-interfaces

Get access to new customers and additional consumption trough new digital touchpoints new sales and interaction channels and new business models.

competencies
Develop innovative consumer/customer interaction or selling platforms by focusing on underlying holistic consumer needs rather than own and existing product- or service-offerings.
Employ a user-centered approach to enhance existing or create new digital consumer interfaces, focusing on data driven personalization and customization according to individualbehaviours and preferences.
Seamless Omnichannel Experience: Develop digital commerce interfaces that provide a seamless experience across multiple channels, such as websites, mobile apps, social media platforms,and emerging technologies like voice assistants or augmented reality.
Emerging Technology Integration: Equip your digital consumer interfaces with future proof technologies like augmented reality (AR), virtual reality (VR), voice interfaces, and machine.
Harness generative AI to streamline product design and prototyping, reducing time-to-market and minimizing costly iterations.
Process
1
Research & Consumer Insight Gathering: Understand the target audience and market landscape.
2
Ideation & Prototyping: Innovate and design initial concepts for consumer interfaces.
3
Development & Emerging Tech Integration: Build the interface and integrate advanced technologies.
4
Testing & Refinement: Validate the interface's effectiveness and optimize for best user experience.
5
Launch & Continuous Evolution: Introduce the digital consumer interface to the market
Example

Building a new Digital Brand: Turning a sub-culture into a 200mio € Lifestyle-business

Being successful in the wholesale business in Germany and Europe formany years the charismatic owner decided to launch his own brand in the food & beverages arena. The brand was not meant to be a classic DOB but a lifestyle brand catering towards a very sharp and vibrant but until then
neglected target group in the FMCG space.

View case study

If you're in need of interim management to help your business bridge the gap during a period of transition, contact us to learn more about our process and how we can help.

Blogs
Navigating the Complexities of Digital Transformation: Top Five Challenges Faced by Organizations

In the digital age, businesses are rapidly evolving to stay ahead of competition and meet consumer demands. The key catalyst behind this evolution is digital transformation – the incorporation of digital technologies into every facet of a business. This shift brings about fundamental changes, revolutionizing how companies operate and deliver value to their clientele. Yet, as promising as it sounds, digital transformation is fraught with challenges. Let's delve into the top five challenges that organizations grapple with on their digital journey.

Press Release: TMRW Assembly – Ex-Unilever Executive Founds Consulting Firm for Digital Transformation

Hamburg, Germany: In the dynamic world of digital transformation, two leading industry experts are embarking on a new chapter. Former CDO and Unilever board member Harald Melwisch, along with former Artefact Germany CEO and Deloitte Manager Hannes Weissensteiner, have joined forces to establish TMRWAssembly – a high-class boutique consultancy that elevates strategic and digital consulting to a new level.

The Essential Blueprint for a 1st Party Data Strategy

In today's hyper-connected, data-driven world, businesses are constantly seeking ways to better understand their customers, deliver personalized experiences, and drive meaningful interactions. As third-party cookies fade away and regulations like GDPR emphasize user privacy, the push towards 1st party data strategy is more crucial than ever. If you're looking to harness the power of this data and create a robust strategy, here's an essential guide for you.