In the realm of digital transformation, the spotlight often shines on innovative technologies and tools. However, even the most sophisticated tech stack is rendered ineffective without a clear and purposeful strategy. The process of creating a strategic roadmap – one that aligns with the company's vision, goals, and challenges – is paramount. This article takes a closer look at the importance of a well-defined strategy and offers insights on establishing a vision that paves the way for a successful digital transformation journey.