Case Studies

DIGITAL ASSESSMENT & TRANSFORMATION

Assessing and transforming a global consumer goods leader for the digital readiness

Our client, a global consumer goods leader with a billion-euro turnover in Germany, sought to enhance its digital capabilities to maintain a competitive edge.

DIGITAL STRATEGY & DATA PLATFORM

Implementing a digital strategy and data platform for luxury goods player

Our client, a well-established player in the luxury consumer goods sector, partnered with TMRW Assembly to strengthen its digital capabilities and reinforce its market position. Operating in a

DIGITAL BRAND BUILDING

Building a new Digital Brand: Turning a sub-culture brand into a 20 Million Euro business

Being successful in the wholesale business in Germany and Europe for many years, the charismatic owner of a business decided to launch his own brand in the food & beverage business.

Holistic digital transformation case (FMCG):

Digital enablement of FMCG Player with category leading brand.

Digital Transformation of an Iconic FMCG Brand

Blogs

Navigating the Waves of Digital Transformation: It’s all about the story

Digital transformation, a process driven by the exponential growth of computing power as inMoore's Law and the rapid development of artificial intelligence (AI), is forcing companies andorganisations worldwide to fundamentally rethink their strategies and ways of operating. In thiscontext of continuously increasing speed the concept of VUCA - Volatility, Uncertainty,Complexity, and Ambiguity - plays an essential role. It represents both a challenge and anopportunity, with storytelling acting as an essential part to navigate through the transformationjourney.

A Comprehensive Approach Of Navigating Compliant Data Processing Through Data Governance

In today’s digital age, where data reigns supreme as a vital asset across industries, the importance of a stable data governance framework can not be overstated. Data fuels strategic decision-making and enhances customer experiences, making its management, protection, and utilization absolutely necessary. Enter data governance—a guiding framework that ensures responsible data stewardship within organizations.

Generative AI: Holy Grail or Distraction?

Generative AI applications (like content creation, image generation, or creative tools) have attracted much attention and the limelight in the broad public. From that personal experience, business executives feel the pressure to finally “get active” with AI in their companies as well. What they see, read, and hear in public and have tried out personally at home is the frame of reference for their briefings. But while in certain specific industries, generative AI is already changing the game (think movie-making or other industries producing creative output), in 99% of all businesses today, the much broader utility of AI applications still lies in automating processes and enhancing decision-making through intelligent, data-driven insights, and not in generative AI. That might not be perceived as sexy, but it is super important for competitiveness and definitely much better for the numbers. Here's, in very short, where the use of Artificial Intelligence will actually still make the biggest positive impact on most businesses today and why: