The Hybrid Era: Blending Agency Insight with Consultancy Expertise
As automation gains traction, digital marketing landscapes are undergoing seismic transformations. Historically, advertisers leaned on external agencies to manage campaigns. Today, however, the allure of easily accessible technological tools has prompted many to bring these operations in-house. While this transition might seem straightforward, the practical complexities of integrating diverse tools often become evident. Amidst this, the demand for consultancy rises, paving the way for an influx of IT consultancies. This begs the question: Will these new entrants eclipse the longstanding media agencies?
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