Harald Melwisch is the unique combination of a successful business leader with more than 30 years of experience in Marketing, Sales and General Management in the global consumer goods industry and a digital innovator and change agent understanding both the power of technology/new business models and the culture necessary to bring it to life.
His last corporate role was Chief Digital Officer DACH at Unilever and former senior appointments and roles have included CMO for the 6,5 bn Unilever IC business, member of UL’s European Leadership team and CEO of UL Austria. His career made him work in 9 countries, live in 6 countries and speak as many languages so far.
Since 2019 Harald supports selected clients on their digital transformation journey, on creating new business models and consumer interfaces and on connecting business vision to practice and experience. He also holds Advisory Board positions in the FMCG industry and with digital scale ups.
Embrace technology, but never forget its context. Your digital transformation is as much about culture as it is about innovation.
is founding partner of TMRW Assembly. He has over 15 years of experience in the digital industry, and he is an expert in data marketing and digital transformation.
