Merlin Koene is a seasoned expert in Change Communication, with a special focus on areas like Organization, HR, Digital, and New Business. He has a knack for driving Culture Change Programs, always with an eye towards Creative Transformation. His professional journey has seen him partner at fischerAppelt advisors and lead communication efforts at ProSiebenSat.1 Group. At Unilever, Merlin took on a key role in media relations and digital communication strategies. Alongside these roles, he's also dabbled in journalism, working with notable names like CNN, BBC, and n-tv. Simply put, Merlin’s experience speaks for itself, making him a trusted voice in his field.
Digital Transformation never starts with Technology. It starts with change!
is founding partner at TMRW Assembly. He has over 30 years of experience in the FMCG industry where he is a recognized expert in digital transformation.
